Our manifesto
Businesses don’t become successful because they have more dashboards.
They become successful because they make better decisions.
Every decision changes the future of a company.
Some create growth.
Some improve profitability.
Some reduce risk.
Some waste time, money and opportunity.
Most business leaders don’t need more information.
They need clarity.
Our job is simple.
Every day, understand the business.
Find the biggest opportunity to improve it.
Explain why it matters.
Help put the right action into motion.
Measure the result.
Learn what works.
Repeat.
Because our goal isn’t to build better software.
Our goal is to help build better businesses.
A new category: continuous business improvement
Most business systems are designed to record activity or display it. Keyada is designed to carry the work further: understand the business, identify the most valuable opportunity to improve it, recommend a considered intervention, support approved action and measure the result.
This creates a continuous loop rather than a series of disconnected reports or occasional reviews:
Observe → understand → prioritise → recommend → approve → act → measure → learn.
Our decision philosophy
One opportunity, clearly prioritised
Leadership attention is scarce. Keyada earns it by identifying where action is most likely to matter now.
Reasoning you can examine
A recommendation should explain its evidence, assumptions, expected impact, trade-offs and the cost of waiting.
Control stays with the leader
Keyada may prepare and perform approved work, but provider-changing action requires explicit authorisation.
Why this is not another dashboard
A dashboard asks the leader to find the meaning. Keyada does the investigative work: it brings together changes across finance, sales, delivery and operations, determines which opportunity deserves attention and explains the decision in plain language.
Why this is not a generic AI assistant
Generic assistants begin with a prompt. Keyada is designed to build durable business context. Its Business Brain combines persistent memory, cross-system reasoning and commercial judgment, then follows decisions through to their outcomes. The result becomes part of what Keyada understands the next time it evaluates the business.
Why mobile-first matters
Important decisions rarely wait for a leader to sit down in front of another dashboard. Keyada is built around the moments leaders actually have: a morning check-in, a recommendation between meetings, a careful approval and a concise record of what changed.
What Keyada is here to make possible
A stronger, more profitable and more resilient business—built through a steady accumulation of better decisions.
Questions and answers
What business leaders ask us.
01What is Keyada?+
Keyada is leadership intelligence designed to make your business better every day. It connects to the tools you already use, builds an ongoing understanding of the business, finds the most valuable opportunities to improve it and helps put approved recommendations into action.
02How is Keyada different from an AI assistant?+
Most AI assistants wait for a prompt and answer the question you ask. Keyada works continuously. It looks across the business, identifies what deserves your attention, explains its reasoning and follows approved action through to the result.
03Is Keyada another dashboard?+
No. Dashboards show information and leave you to decide what it means. Keyada does the investigative work: it connects the evidence, prioritises the biggest opportunity and recommends the strongest next move in plain language.
04Which business tools can Keyada connect to?+
Keyada can connect with over 3,000 business tools across accounting, CRM, productivity, communication and more. Our direct integrations include systems growing businesses already rely on, such as Xero, MYOB, HubSpot, Pipedrive, Microsoft 365 and Google Workspace.
05Can Keyada take action for me?+
Yes, where a supported action is available. Keyada can prepare and carry out approved work, but it shows you what it recommends and why before anything changes in a connected system.
06Do I stay in control?+
Always. Keyada is designed around explicit approval. You can review the proposed action, understand the expected outcome and safeguards, and decide whether it proceeds.
07How does Keyada protect my business data?+
Keyada uses permission-based connections and is being engineered around encryption, access controls, auditability and data minimisation. We do not sell private business data. More detail is available in our Privacy and Security information.
08Is Keyada designed for mobile use?+
Yes. Keyada is mobile-first, so you can review the morning brief, understand a recommendation and approve the right next step wherever leadership decisions actually happen.
09Can I pay annually?+
Yes. A 12-month Keyada subscription receives a 20% discount compared with monthly billing.